PORTFOLIO
PORTFOLIO
Hi, I’m Whitney!
I’m a creative thinker with a data-driven mindset
I thrive when blending creativity strategy with a data-driven approach.
I thrive in short-term builds with long-term goals and ongoing check-ins.
I’m currently expanding my skill set with SQL, BigQuery, R, and Tableau.
Let’s build something unforgettable!
All images featured on this website were photographed by me through my business, Native Iris Photography.
Equal Parts Creative & Analytical
My career began over 15 years ago as a photographer through hands-on apprenticeship. Over the past decade, I’ve combined photography with business development—building brands, leading teams, and managing creative strategy, eventually expanding into styling, creative direction, and full-scale project management.
Creative-Minded
As I pursue certifications in Business Strategy and Data Analysis, I’m excited to merge creative problem-solving with data-driven thinking. I’m especially eager to contribute to a small-but-mighty team that values innovation, collaboration, and making a meaningful impact—particularly within local communities.
Data-Driven
Business Development Metrics
Revenue growth during my time as Business Developer, Creative Strategist, and Brand Designer from July 2024 - July 2025.
Generated $153,851.60 in revenue within the first 6 months of launch.
01
Reduced annual contractor expenses by $12,844.80 through strategic in-house solutions.
02
Achieved a 1,500% return on investment in just half a year.
03
Album Release Campaign Metrics
Audience growth through Q3 of 2023 during my role as Creative Director & Project Manager for Cincinnati record label.
Increased Facebook followers by 28.05% through targeted content and engagement strategies.
01
Achieved 295.51% growth in YouTube subscribers with consistent, high-performing video content.
02
Grew email subscriber list by 42.81% with optimized lead capture and audience segmentation.
