Business Development
Building Bold Ideas into Sustainable Brands
I’m the founder and creative director of Tupelo Social Club, an Italian-inspired event space I built from the ground up inside a brewery—literally transforming a raw garage into a refined, community-focused venue that’s brought in over $150K in its first year.
With a background in photography, branding, and creative direction, I’ve always been drawn to beautiful spaces and meaningful experiences. Tupelo is a blend of both—equal parts elegance and approachability, designed for everything from intimate celebrations to immersive themed events.
Brewery Private Event Space
-
Define
Led discovery efforts to identify the business’s core values, customer base, and growth objectives, aligning them with branding and operational goals.
-
Design
Created styling plans and interior design budgets; led the renovation of a raw space into a fully branded, functional, and visually cohesive event venue.
-
Refine
Met initial ROI and revenue goals ahead of schedule; continued to build and expand the brand through strategic planning, partnerships, and reinvestment.
