Business Development
Building Bold Ideas into Sustainable Brands
Brewery Private Event Space
Founded and creatively directed Tupelo Social Club, transforming a raw brewery garage into an Italian-inspired event venue that generated more than $150K in its first year. Drawing on experience in photography, branding, and creative direction, Whitney created a refined yet approachable space for intimate celebrations and immersive events.
website password : Pelfrey2025
Business Development & Creative Strategy
Define
Led discovery efforts to identify the business’s core values, customer base, and growth objectives, aligning them with branding and operational goals.
Design
Created styling plans and interior design budgets; led the renovation of a raw space into a fully branded, functional, and visually cohesive event venue.
Refine
Met initial ROI and revenue goals ahead of schedule; continued to build and expand the brand through strategic planning, partnerships, and reinvestment.
Business Development Metrics
Revenue growth during my time as Business Developer, Creative Strategist, and Brand Designer from July 2024 - July 2025.
01.
Generated $153,851.60 in revenue within the first 6 months of launch.
02.
Reduced annual contractor expenses by $12,844.80 through strategic in-house solutions.
03.
Achieved a 1,500% return on investment in just half a year.
Album Release Campaign Metrics
Audience growth through Q3 of 2023 during my role as Creative Director & Project Manager for Cincinnati record label.
Increase of Facebook followers by 28.05% through targeted content and engagement strategies.
Achieved 295.51% growth in YouTube subscribers with consistent, high-performing video content.
Grew email subscriber list by 42.81% with optimized lead capture and audience segmentation.
