Brand Specialist
SIFA Collective | Contracted for 2020 - 2021
Farris Film Co. | Built in 2024
Vision
Developed a brand vision centered on empowering women through high-quality, confidence-building products while supporting fashion students, small businesses, and community investment.
Core Customer
Defined the core customer as an intentional, style-conscious working woman who valued unique design, ethical shopping, local makers, and small-batch products.
Storefront Style
Created a specialty retail concept focused on ethical sourcing, independent artisans, and thoughtfully curated products positioned as an alternative to mass-market retail.
Creative Director
Colemine Records | Employed between 2015 - 2023
Helped grow Colemine Records from a three-person operation into a 26-person company over nearly a decade, contributing creative direction, leadership, and industry expertise before pursuing a new professional chapter.
Operations Manager
2015 - 2020
Creative Director
2017 - Present
Administrative Assistant
2018 - Present
Event Strategiest
SIFA Collective | Swahili Fashion Week
Managed fashion shows from concept through execution, coordinating venues, schedules, designers, models, production teams, sponsors, media, and VIP guests. Oversaw lighting, sound, seating, and day-of logistics to deliver seamless, high-visibility events.
Event Designer
The Social Collective | Employed between 2015 - 2021
Tupelo Social Club | Department Head 2024-2025
Design Conception
Developed cohesive event concepts through décor, lighting, furniture, linens, florals, and vendor collaboration.
Logistics Management
Managed budgets, timelines, documentation, expenses, and cross-functional communication.
Day-Of Management
Oversaw onsite logistics, coordinated vendors and equipment, resolved issues, and supported seamless execution.
Owner & Photographer
Tupelo House Photography Studio
Founded and creatively directed Tupelo House, shaping every aspect of the photography studio’s playful, polished, and sophisticated brand. Designed a fully equipped creative space featuring professional lighting, colorful seamless backdrops, curated props, and abundant natural light.