Turning messy data into clear decisions
Data analyst skilled in SQL, R, spreadsheets, and dashboards. Recently completed the Google Data Analytics Professional Certificate and built practical projects that translate data into business impact.
Google Data Analytics Professional Certificate – Completed August, 2025.
Developed skills in data cleaning, visualization, and analysis using SQL, R, Excel, and Tableau. Completed 8 hands-on projects simulating real-world data scenarios.
• Queried, cleaned, and joined multi-source datasets (100k+ rows) using SQL & R to build weekly KPI views.
• Built Tableau dashboards for exec and operations audiences; reduced report prep time by 60%.
• Scoped hypotheses, ran lightweight experiments, and communicated insights to non-technical stakeholders.
Resume Snapshot
• Designed spreadsheet models with data validation & pivot tables for rapid cohort and revenue tracking.
• Translated messy business questions into clear analytics briefs and implemented repeatable workflows.
• Documented assumptions, edge cases, and next steps for continuous improvement.
Bike-Share Demand Analysis
Cleaned and merged trip data, segmented riders, and built a dashboard to identify conversion for casual → member riders.
+18% trial-to-member scenario
Top 3 churn drivers
Projects
Survey Insights: Wellness Clinic
Analyzed 1.2k responses to find drop-off points in the booking flow and propose copy/UI fixes.
-22% form abandonment model
New KPI set
Revenue Cohort Tracker
Built spreadsheet model + SQL prototype to monitor monthly cohort retention and LTV with simple data entry.
5-min weekly update
Exec view in one tab
I blend creative strategy with analytical rigor.
After years building brands and operations, I formalized my data toolkit to help teams make faster, clearer decisions. I’m comfortable owning the data lifecycle—from scoping questions and cleaning sources to modeling, visualizing, and communicating recommendations.
How I Work
Getting The Results
Operations
Documentation
Stakeholder briefs
KPI design
Exec reporting
Languages & Querying
SQL (joins, CTEs)
R (tidyverse)
Regex
Spreadsheets
Visualization
Tableau
R/ggplot2
Google Data Studio
Dashboards
Analysis
EDA
Cohorts & funnels
A/B basics
Descriptive stats
